Hi,

I’m Theron. I am a husband, father of four and a lifelong learner dedicated to personal defense, fitness and overall preparedness. Over the past 20 years I trained high performing teams and leaders across the country. I have elevated teams across several amazing brands like Barnes and Noble, Blockbuster, LEGO, Carvana and CVS Health.

I am a lifelong learner, a martial artist, a Batman enthusiast, a certified personal defense and firearms instructor for both the NRA and the USCCA. As an NRA instructor I have been given the privilege to instruct the NYS 18 hour safety courses required for pistol permit applications. With a background in Emergency Medicine, a degree in performance leadership from Cornell University, I strive to create comfortable learning environments that support strong developmental content and coaching programs.

Since I was young, I’ve been drawn to fitness, martial arts, survival skills, emergency medicine, and practical preparedness. But like many busy parents and professionals, I put those passions on hold to focus on work and family.

I built a career in retail leadership while raising a family and doing what many of us are taught to do: work hard, pay the bills, and provide stability. But after my daughter and wife faced serious health challenges, I realized how quickly life can change—and how important it is to spend your time building something that truly matters.

Everything changed one night when my newborn daughter needed to go to the emergency room.

On the drive there, I couldn’t stop thinking about a recent assault near the hospital. My wife was beside me. My sick newborn was in the back seat. And one question kept running through my mind: If something happened, could I protect my family? The honest answer was: probably not…

That realization changed my life.

I rebuilt my health, returned to martial arts, and pursued more professional firearms training. I trained wherever I could and quickly discovered how difficult it was for everyday people to find somewhere to develop fitness, self-defense, and responsible concealed carry skills.

So, I created Everyday Defense & Wellness Coaching LLC (EDC).

EDC is built for ordinary people—busy parents, working professionals, and complete beginners—who want to become stronger, safer, and more confident.

My mission is simple:

Help you protect the people who matter most.

When you join EDC, you’re joining a supportive community of people committed to becoming more capable together.

If you’ve ever wondered whether you could protect yourself or your family, you’re not alone.

I’d be honored to help you become the protector you’re meant to be.

— Theron

Theron.Genaux@EDCRochester.com
585-285-4137