WHO: EDC’s founder and lead instructor, Theron Genaux, is a lifelong learner, husband, father of four, and dedicated Batman enthusiast. He brings a unique blend of real personal defense experience and leadership. With a background in fitness, multiple martial arts disciplines, weapons training, and nationally recognized certifications from the NRA and USCCA, Theron ensures every class, fitness session, and personal consultation delivers valuable knowledge and practical skills.

WHY: Everyday Defense & Wellness Coaching (EDC) was founded with the vison of confident to empowered families and communities living safer, healthier lives. I’ve realized that people in our communities, our neighbors, teachers, business owners and friends… Do not feel safe. I want to do everything I can to change that.

HOW: By integrating Personal Defense, Home Defense, Medical, and Well-being training programs paired with industry expert recommendations, EDC offers a comprehensive, holistic approach to a new lifestyle focused on strength, safety and resilience.

MISSION: Through accessible, affordable, and straightforward training, we aim to strengthen the foundation of our communities. Our upcomming monthly public classes throughout the Rochester, NY area will create opportunities for individuals and families to come together, learn essential skills, and enhance their collective competency in emergency situations.

BELIEF: We are all in this together, and together we can build a better, safer world for ourselves and for our children to inherit. At Everyday Defense & Wellness Coaching LLC, we believe that collective responsibility and shared commitment are essential to fostering environments where safety and well-being thrive.

By working collaboratively, embracing proactive strategies, and empowering individuals with knowledge and resources, we create a foundation of resilience that benefits current and future generations. Let us unite in purpose and in action to ensure a secure and healthy legacy.