Welcome to Everyday Defense & Wellness Coaching LLC.
We’re starting a movement toward real Readiness and I want you to be part of it.
I’m glad you are here,
I take everyday citizens just like you from feeling afraid and helpless to confident and trained. I’m inviting you to join this movement toward true Readiness with me this summer. My mission is to Redefine Readiness for the Rochester community. If you’ve made it this far then you already believe in what we’re building, the only thing left to do is take action. Click one of the buttons below join a community of like minded citizens who are embarking on the same journey to Redefine Readiness with me this summer.
-Theron
NYS 18 Hour Pistol Permit Course
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Readiness is defined differently by everyone. For some it means being fit and healthy, for others it means being able to defend themselves in just their physical state or with defensive tools, Some seek education so they can handle a variety of emergencies. Some stock emergency food, buy back up generators and fill up their homes with gadgets promising to provide protection.
EDC is for those who believe self defense and personal protection is an absolute right. For those who still believe there is good in the world and want to be that good. Those who understand that reality rarely happens at a speed emergency services can respond to quickly. Those who choose to be truly ready for what everyday life may throw at them.
You’re not paranoid, you’re just paying attention.
I believe Physical and Mental Readiness go hand in hand. Through focused, deliberate fitness programming and hands on, certified skills training we will build you into the person others think to call when emergencies happen. We believe in being ready, not prepared.
Readiness means you are physically capable of running, pushing, pulling, maneuvering obstacles and you are healthy enough to do all of those things for more than just a couple minutes.
You are aware of your surroundings, you know what to look for and what to do when something is off.
You are capable of creating space when conflict is unavoidable and if it ever comes down to it you are skilled enough with whatever you carry daily to stop a threat to you or your loved ones.
No matter your current state of fitness or experience we can provide you with the tools you need to level up. We’re here to help you on your journey to becoming truly ready.
We can give you the knowledge, skills and physical capability that, when applied appropriately, will keep yourself and your family safe in a world that is less predictable every day.
Make today the day you take action and join a tribe of people just like you, on their journey to
Redefine Readiness.
The Readiness Journey
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100% of our apparel and merchandise sales will go to support FREE community classes and gatherings in the Rochester area, neighborhood watch groups and more.
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We’re here to support your wellness journey inside and out.
Our line up of premium supplements are all packaged at FDA-registered and GMP-certified facilities. They all undergo third-party laboratory testing ensuring you get the highest quality supplements without any extra ingredients.
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