Everyday Defense and Wellness Coaching LLC. Or EDC for short is Rochester’s only complete readiness ecosystem.

Currently located at 435 W Commercial Street in East Rochester our training sessions are held weekly inside Iron Fit Gym.

Fitness, Awareness and Personal Defense Training all in one place…

Register for an upcoming session today or contact us for a free consultation to learn more!

Welcome,

- Train with us - Testimonials - Merchandise and Apparel - Wellness Supplements - Affiliate Discounts -

Train with us.

We have started offering course sign ups for our intro and beginner sessions for both self defense and concealed carry!

No Experience needed, no matter your starting point, we have you covered

Just click any button to see our available courses.

Self Defense (Unarmed)
Pistol Permit Classes (Coming Soon)
Private Training
Concealed Carry

What recent participants are saying…

  • "I had no idea how to get started, this class surprised me. I got everything I needed and more out of it."

    -Debora

  • "I was unsure how to get into self defense because I have some physical limitations. Theron was so accommodating and spent time with both my wife and I to discuss what tools I could get for self defense and he got us a discount on our Byrna purchase!"

    -Dave and Shirley

  • "Working with Theron has made me so much more confident, I cannot recommend him enough. Supporting his business was a no brainier for us."

    -Jacob and Family

  • "Knowing Theron is a parent and Family man like me made it a lot easier for me to trust him. He is so at ease talking about this stuff, you can tell he really believes in this and wants everyone to learn."

    -Eric

  • "I just felt so validated and heard throughout the class"

    -18 hour course attendee

  • "This class was amazing. Not once did I feel judged or like the questions I asked were stupid. Theron even called me a few days after to tell me he found an answer to one of the questions he couldn't answer in the moment."

    -Amanda

Merchandise and Apparel

Black baseball cap with orange and gray logo of a fox head and the text 'EDC' on the front

We set aside 10% of our total merchandise sales to benefit programs for child health and safety as well as veterans and mental health across Rochester.

Support an amazing cause and look great doing it, build your cart and purchase today!

Shop now!

Wellness Support

We’re here to support your wellness journey inside and out.

Our line up of supplements are all packaged at FDA-registered and GMP-certified facilities. They all undergo third-party laboratory testing ensuring you get the highest quality supplements without the high prices.

Start your wellness journey today, shop our line of supplements designed to support you in every way, every day.

Orange gummy candies spilling out of a plastic bottle with a teal label featuring a tiger illustration, on a white background.
Shop now!

Affiliation Discounts

10% Off at Arrowhead Tactical Apparel

25% Off at Strikeman Laser Training